Wills Lifestyle India Fashion Week – A Celebration of Tribal Art
For Wills Lifestyle India Fashion Week, the visual language was rooted in India’s rich heritage, drawing inspiration from tribal communities across the country. The graphics reflected the raw, intricate, and vibrant artistry of indigenous cultures, seamlessly blending tradition with contemporary fashion aesthetics.
Each design element paid homage to the textures, patterns, and storytelling of tribal art, creating a visual experience that felt both authentic and avant-garde—just like the spirit of Indian fashion.this project was executed while working with play Clan.